CREATIVE & STRATEGY

People avoid advertising, but people enjoy creative content. The old ways of pushing advertising over a thousand times have changed. To be noticed in the current marketing environment, you should be creative; you should be unique, and you should be brilliant. Anyone can put you in front of people, but we push your brand to the hearts of millions of people.

01Brand Positioning

There are a lot of products out in the market, which are the same, have the same use and functions, alike in almost every way. How would your brand stand out from the crowd, or why should the customer choose your product or service over the other brands? Here comes the prominence of brand positioning as it creates a conceptual place in the mind of the consumers on the relevance of your product in their life. Intensive strategies are required to capture this conceptual place in the heart of consumers, and most of all, these strategies for Brand Positioning should reflect in the formula established in the marketing strategies.

02Brand Identity

The identity of your brand is the combination of many features that involve the color you use, your domain name, tagline, graphics, patterns, competitor positioning, and even the typography you use. A brand is not just a name or a logo. A brand can be powerful enough to evoke emotion and loyalty in consumers. All the above-mentioned elements, the quality of the product and services are the necessary elements required to build an identity for a brand.
The duty from the house of Push is to examine the current state and understand the motivation of your consumers as well as the employees of your organization. For the synchronization of all these activities, it is crucial for us that all these services should be provided under one roof. Every department will have some contribution to the other department. Therefore, harmonious process execution and working together with every department is essential, and Push is designed for this perfect flow.

03Campaigns

A series of advertising messages encapsulated in capturing content to spread a single idea and theme, a campaign is the most significant marketing methods to build an integrated marketing communication. To ensure that the marketing development plan is in sync with the ground market realities, deep customer insight is necessary to drive targeting, segmenting, positioning, and offering the products to the consumer society.
There is a necessity to develop fresh ideas to increase the demand for the product in the market. To drive the marketing campaign, the idea should be powerful, persuading, and, moreover, simple. Push has the most artistic minds and brilliant campaign team to combine creativity and marketing in the right amount to push your brand into the hearts of people. A set of a fresh perspective on your brand is indispensable to entertain the consumers and advertising within their subconscious without even letting them know it. That’s how we advertise, planting a small, powerful idea in the mind of people like sowing seeds and reaping the benefits along with endorsing the value of the brand.

04Print Advertising

One of the oldest modes of advertising in the history of marketing, print advertising in India, has a considerable measure of relevance in modern society. With a market of more than 1 billion people and the largest serving print media publishers in the country, utilizing the print media effectively is crucial to accomplish our goals. There is a need for different strategies in different regions, with relatable visual designs, and creative content in their respective language. The feat required to pull off as a Print advertising agency in India is no easy task. But it is an essential task in order to send a uniform image across our very diverse country. We find the unity in diversity in your ads to shape a uniform, similar and clean brand image across the country. Print advertising is an old and useful tool, if appropriately utilized will give us reach to a large number of people across this country & around the world.

05Television Advertising

TV Advertising has a great future in the current market population, which helps us to reach millions of views across the television spectrum. With the ever-increasing number of dramas and shows in the television sector, it is the most certain foundation that can be used to send in the brand messages of the company. The in-depth advertising services include:

Market & Consumer Research
Media Research
Media Planning
Media Buying
Non-traditional marketing strategy
Interpretative analysis
Post-marketing analysis
Post auditing
Customer Surveying
It is essential to ensure the quality and efficiency of every penny spent on marketing as well as maintenance of integrated messaging of the brand throughout all mediums in terms of communications, marketing, and advertising strategies. All these elements are critical contributions for the long term success of any organization. We develop the highest ever revenue grossing media plans for you at every step with a highly visible result in your overall growth.

 

06Out-of-Home Advertising

Big flashy advertising boards always succeed in grabbing the attention of passers-by. Presenting you in front of people in the old fashioned elegant way. It’s all on the image, content, beauty, and the product which would be carried around the minds of the people. As the memory attenuates from the minds of the people, we again push the image back into the brain of the person. We are responsible for making you visible to your current and potential consumers 24×7.