CHAMPIONING A CAUSE.
ENGINEERING A
SOCIETAL CHANGE.

01

The Brand

Malayala Manorama defines the media benchmark in Kerala, in terms of quality and calibre of news, Media pedigree, editorials that change societal outlook and points of view and most importantly, its unmatched readership. MMTV is the television foray of the media house, and in just a few years, it has come to challenge the leader brand. MMTV balances news content with entertainment, talk shows with reality TV, documentaries with research shows and programmes that appeal to a wide SEC spectrum and a wider age group. MMTV views its corporate social responsibility as an extension of its commitment to bring in a positive change in society. Towards this, it has tied up with like-minded corporate partners, with Push Integrated leading the ideation group. KERALA CAN is an initiative intended to protect the society from the perils of cancer, through an effective outreach programme that includes the best cancer specialists with leading hospitals’ support, that takes out cancer screening and early detection drives into all segments of the society especially the fringe groups and BPL families. The conceptualisation and execution of this programme is a showcase of Push Integrated’s effective campaign initiatives that has brought in societal awakening, and reaching better health to communities across geographies. MMTV’s commitment to leverage and sustain programmes aimed at bettering the conditions of people is truly legendary.

02

The Challenge

Malayala Manorama defines the media benchmark in Kerala, in terms of quality and calibre of news, Media pedigree, editorials that change societal outlook and points of view and most importantly, its unmatched readership. MMTV is the television foray of the media house, and in just a few years, it has come to challenge the leader brand. MMTV balances news content with entertainment, talk shows with reality TV, documentaries with research shows and programmes that appeal to a wide SEC spectrum and a wider age group. MMTV views its corporate social responsibility as an extension of its commitment to bring in a positive change in society. Towards this, it has tied up with like-minded corporate partners, with Push Integrated leading the ideation group. KERALA CAN is an initiative intended to protect the society from the perils of cancer, through an effective outreach programme that includes the best cancer specialists with leading hospitals’ support, that takes out cancer screening and early detection drives into all segments of the society especially the fringe groups and BPL families. The conceptualisation and execution of this programme is a showcase of Push Integrated’s effective campaign initiatives that has brought in societal awakening, and reaching better health to communities across geographies. MMTV’s commitment to leverage and sustain programmes aimed at bettering the conditions of people is truly legendary.

03

The Campaign

Malayala Manorama defines the media benchmark in Kerala, in terms of quality and calibre of news, Media pedigree, editorials that change societal outlook and points of view and most importantly, its unmatched readership. MMTV is the television foray of the media house, and in just a few years, it has come to challenge the leader brand. MMTV balances news content with entertainment, talk shows with reality TV, documentaries with research shows and programmes that appeal to a wide SEC spectrum and a wider age group. MMTV views its corporate social responsibility as an extension of its commitment to bring in a positive change in society. Towards this, it has tied up with like-minded corporate partners, with Push Integrated leading the ideation group. KERALA CAN is an initiative intended to protect the society from the perils of cancer, through an effective outreach programme that includes the best cancer specialists with leading hospitals’ support, that takes out cancer screening and early detection drives into all segments of the society especially the fringe groups and BPL families. The conceptualisation and execution of this programme is a showcase of Push Integrated’s effective campaign initiatives that has brought in societal awakening, and reaching better health to communities across geographies. MMTV’s commitment to leverage and sustain programmes aimed at bettering the conditions of people is truly legendary.

04

Results

Malayala Manorama defines the media benchmark in Kerala, in terms of quality and calibre of news, Media pedigree, editorials that change societal outlook and points of view and most importantly, its unmatched readership. MMTV is the television foray of the media house, and in just a few years, it has come to challenge the leader brand. MMTV balances news content with entertainment, talk shows with reality TV, documentaries with research shows and programmes that appeal to a wide SEC spectrum and a wider age group. MMTV views its corporate social responsibility as an extension of its commitment to bring in a positive change in society. Towards this, it has tied up with like-minded corporate partners, with Push Integrated leading the ideation group. KERALA CAN is an initiative intended to protect the society from the perils of cancer, through an effective outreach programme that includes the best cancer specialists with leading hospitals’ support, that takes out cancer screening and early detection drives into all segments of the society especially the fringe groups and BPL families. The conceptualisation and execution of this programme is a showcase of Push Integrated’s effective campaign initiatives that has brought in societal awakening, and reaching better health to communities across geographies. MMTV’s commitment to leverage and sustain programmes aimed at bettering the conditions of people is truly legendary.

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